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Mining data

Amazon’s Trojan Horses

Amazon is using multiple tactics to get its voice assistant, Alexa, into Indian homes. From Echo speakers to Motorola phones. This will give the e-commerce giant a new storehouse of data on India’s e-commerce shoppers


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As you’re reading this story, the first Amazon Echo smart speakers have started shipping to Amazon Prime users in India, each of who managed to snag the device using an invite-only offer.

According to industry estimates, there are over 7 million Amazon Prime users in the country, each of whom pay an introductory annual fee of Rs 499 (set to go up to Rs 999) to access free and fast shipping, access to video content (and soon to be launched Prime Music) and exclusive offers, among other services.

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