Amazon India is busy preparing for its annual Prime Day sale. Usually a July event, this year, the e-commerce giant’s big sale day is going to take place in the first week of August, courtesy a Covid-induced delay. And to push the envelope, one of Amazon India’s two top sellers, Appario Retail, is securing some exclusivity.
Appario, which operates in the electronics and accessories category for popular brands like BoAt and Sennheiser, shot an email to handpicked third-party suppliers on 10 June. It sought to lay the groundwork for product launches exclusive to Appario, demanding that sellers exclusively retail these products through Appario for at least 30 days from the launch date.