For Vikram Kumar, an Amazon delivery executive in New Delhi, the last few months have been rather hectic. It’s eight pm on a chilly Friday evening, and Kumar is at my doorstep, delivering his penultimate order of the day. “Din mein aath ya dus order toh kar hi leta hoon sir,” he says. (“I manage to deliver eight to ten orders in a day.”) He’s among the army of delivery executives Amazon has roped in for its hyperlocal grocery delivery offering—Amazon Now. He has about ten other colleagues stationed at Modern Bazaar, in nearby Vasant Vihar, to do precisely what he does—pick up your grocery orders, and deliver it to your doorstep.
Can Amazon crack groceries in India
The promise of the Indian online grocery market might still be in its very nascent stages. But Amazon already enjoys an advantage over its well-entrenched rivals
Amazon officially launched its hyperlocal offering – Amazon Now in December last year
Things have changed since two years ago when hyperlocal was the buzzword within the Indian startup scene
Amazon has deployed a mix of hyperlocal and inventory-led models for its grocery products
The Amazon advantage? Not just yet