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Fashion forward

Amazon fashion in India is unfashionably late

Phones. Computers and accessories. Home furnishing products. Books and games. There’s not much Amazon India isn’t popular for. That is, barring, fashion. Walmart-owned Flipkart came, saw and conquered the likes of fashion-forward Myntra and Jabong, leaving Amazon playing catch up


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“One out of every three new customers on e-commerce platform Amazon India start their shopping in the fashion category.” Or so Mayank Shivam, director of category management at Amazon Fashion, claimed a couple of months back. Impressive, until you realise the same claim was made back in 2017. In fact, the company’s business head Arun…

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