Questions. When was the last time you needed grocery supplies at two hours’ notice? What was it you really wanted to order and what did you do about it?
- Popped in at the neighbourhood kirana store and got it
- Called the local store to deliver it
- Looked for an online app which would deliver at a short notice
Chances of it being ‘a’ or ‘b’ are high. If it is ‘c’, you are among a handful of consumers in urban India living in a locality which is well-ringed by multi-brand outlets and serviced by concierge apps and the on-demand players.