First, there was Prime. And now, Amazon Pay.
Amazon launched pay in India in April 2017. A payment option that lets users store their card information, it also doubles up as a wallet. One year in, Amazon is doubling down on it. Just like other wallet players, it has been offering heavy cash backs. Amazon invested Rs 195 crore ($29.31 million) in Pay this March and Rs 457 crore ($68.69 million) last year. That’s a lot of money. More when you realise that this is Amazon’s second attempt.