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Amazon all set to occupy the Indian publishing throne

Market dominance in sales. Improved distribution. And Kindle. These are the ingredients that make Amazon a giant Indian publishing cannot ignore

13/02/18

Amish Mulmi

When it first entered India, via Junglee.com, in 2012, Amazon didn’t sell anything. Not until 2013

Today, three different publishers admit that Amazon takes care of 40-55% of their total physical sales

It wouldn’t be a stretch to argue Amazon is the single-largest marketplace for books in India today

But can it dictate terms to Indian publishers as it did in the West?

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About $3 billion worth of physical books sold worldwide in the first half of 2017. With 80% of global ebook sales via Kindle. While Amazon’s numbers sure do all the talking, three different Indian publishers we spoke to also suggested Amazon accounted for anywhere between 40-55% of their total physical sales. Thomas Abraham, managing director…

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