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Post-wedding blues

Amazon-Shoppers Stop: From perfect match to struggling marriage

The Amazon-Shoppers Stop deal was meant to be a win-win. Amazon’s fashion portfolio got a shot in the arm and Shoppers Stop would become a true omni-channel retailer. 18 months in, these plans haven’t quite panned out

18/03/19

Rozelle Laha

In September 2017, Amazon invested $24.8 million for a 5% stake in department store chain Shoppers Stop

The deal was meant to give Amazon’s fashion portfolio a boost and also give it entry into the physical retail space in India

Shoppers Stop, meanwhile, wanted greater online visibility, omni-channel growth, and global reach for its private labels

A year and a half down the line, however, and both companies have reason to feel short-changed

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It was a partnership waiting to happen. On one side was India’s largest chain of fashion department stores, Shoppers Stop. And on the other was, well, Amazon. One was the pioneer of modern fashion retail in India. And the other was, well, Amazon. One needed the scale, understanding and tactics to become an “omni-channel” retailer…

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