“There's no greater gift than thinking that you had some impact on the world, for the better.”
– Gloria Steinem
Post-wedding blues
In September 2017, Amazon invested $24.8 million for a 5% stake in department store chain Shoppers Stop
The deal was meant to give Amazon's fashion portfolio a boost and also give it entry into the physical retail space in India
Shoppers Stop, meanwhile, wanted greater online visibility, omni-channel growth, and global reach for its private labels
A year and a half down the line, however, and both companies have reason to feel short-changed
It was a partnership waiting to happen. On one side was India’s largest chain of fashion department stores, Shoppers Stop. And on the other was, well, Amazon.
One was the pioneer of modern fashion retail in India. And the other was, well, Amazon.
One needed the scale, understanding and tactics to become an “omni-channel” retailer (retailers selling through multiple touch points both online and offline).
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