to instantly read 150+ free stories & 250-word summaries of all our stories

Post-wedding blues

Amazon-Shoppers Stop: From perfect match to struggling marriage

The Amazon-Shoppers Stop deal was meant to be a win-win. Amazon’s fashion portfolio got a shot in the arm and Shoppers Stop would become a true omni-channel retailer. 18 months in, these plans haven’t quite panned out

18/03/19

Rozelle Laha

In September 2017, Amazon invested $24.8 million for a 5% stake in department store chain Shoppers Stop

The deal was meant to give Amazon’s fashion portfolio a boost and also give it entry into the physical retail space in India

Shoppers Stop, meanwhile, wanted greater online visibility, omni-channel growth, and global reach for its private labels

A year and a half down the line, however, and both companies have reason to feel short-changed

egg-1510449_1920-1920x1080.jpg

Want to read a free 200 word summary?

It was a partnership waiting to happen. On one side was India’s largest chain of fashion department stores, Shoppers Stop. And on the other was, well, Amazon. One was the pioneer of modern fashion retail in India. And the other was, well, Amazon. One needed the scale, understanding and tactics to become an “omni-channel” retailer…

Read the full story. Subscribe now.

Also read our exhaustive coverage about Chinese companies in India, Future of Retail and Amazon

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Business & /Reportage

See all in Reportage & Startups

This story is for subscribers only.
or

Read the full story. Subscribe now.

Also read our exhaustive coverage about Chinese companies in India, Future of Retail and Amazon

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

785+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.