Flashback to a couple of years ago to take a look at the state of organised retail in India.
The legacy retail chains were struggling to stay afloat. Flipkart was floundering after a few heady years of growth. Amazon made no bones about its ambitions to “own” e-commerce in India—it not only announced grand investment plans for India but actually followed up by putting its money where its mouth is. Billions of dollars in investment to double down on Amazon’s world-beating technology, muscle and awe-inspiring marketing playbook. So, it was nothing but a matter of time before it emerged as the undisputed leader of Indian e-tail.