On 9 January, Lisa Su, president and CEO of Advanced Micro Devices (AMD), presented her first keynote at the Consumer Electronics Show (CES) in Las Vegas, Nevada. With 4,500 exhibitors from 155 countries, the world’s biggest consumer technology conference showcased innovations ranging from functional to hedonistic. There was Google and Amazon, of course. And rollable TVs. Self-driving suitcases. Bluetooth turntables. Capsule-based beer brewing machines.
So when the lights dimmed, the drumroll commenced and people cheered as Su, 49, held up a palm-sized microprocessor a little over an hour into her address, one wondered what the fuss could portend.