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Ryzen shine: The little chip that turned AMD’s Indian fortunes

Over the past two years, AMD has gone from an also-ran to challenge Intel’s decade-long dominance in the chips that power personal computers—and India is bang in the middle of the fight

15/03/19

Roshni Nair

AMD, once in danger of fading into oblivion, is being kept alive by its Ryzen line of processors. It also helps that Intel has been experiencing a severe supply shortage for months

India, as it turns out, could be a key driver for AMD especially in the components market, where high-end PC assembly is keeping the DIY market afloat

But AMD still has significant catching up to do with Intel in the consumer retail market. In the meantime, it's focusing on plum public sector projects

AMD is set to ship third-generation Ryzen processors by mid-2019, with newer technology than Intel's. 2019 will test them more than 2018 did

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On 9 January, Lisa Su, president and CEO of Advanced Micro Devices (AMD), presented her first keynote at the Consumer Electronics Show (CES) in Las Vegas, Nevada. With 4,500 exhibitors from 155 countries, the world’s biggest consumer technology conference showcased innovations ranging from functional to hedonistic.

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