If there’s something Ankit Nagori has—aside from experience in scaling businesses—is oodles of self-confidence. “I would love to believe that (taking companies) 1 to 10 is my forte. I have been very fortunate to be part of two journeys—Flipkart was definitely 0 to 8 and Curefit is 0 to 5. Ten would be when I take a company public. Hopefully, Curefoods,” the 36-year-old entrepreneur tells The Ken.
Curefoods, the cloud kitchen business that Nagori founded in late 2020, is still a stripling when compared to the other companies he mentions. But the speed at which Nagori is scaling the business could very well take the company to the initial public offering finish line.
Built on the roll-up model, popular with e-commerce popular with e-commerce The Ken Mensa, Evenflow pitch e-comm brand aggregation to rigid Indian sellers Read more , Curefoods seeks to build a house of food brands. Currently, it has 125+ kitchens and 20+ brands under its umbrella, including Paratha Box, Cakezone, its 17th and latest acquisition, the Swiggy-backed Maverix, and the brand that began it all, Eat.fit.
Eat.fit was the healthy food arm of health tech startup Curefit Curefit The Ken Cure.fit: The High Temple of Fitness Read more , which Nagori and co-founder Mukesh Bansal built together in 2016. The food subscription business, what Nagori calls a “daily lunch brand”, was founded a year later and would go on to become one of Curefit’s biggest money-spinners money-spinners The Ken Curefit’s health food cravings Read more . At its peak, the vertical operated around 80 cloud kitchens across 15 cities, all pumping out a range of healthy, yet homely food.
Nagori and Bansal parted ways during the pandemic and by August 2020, Eat.fit had been reduced to 10 kitchens and confined to Bengaluru. “We heard that Bansal didn’t want Eat.fit anymore, but Nagori saw the potential and wanted to take it forward,” says a former Curefit executive. This ex-executive and others in the story that The Ken spoke with requested anonymity as they didn’t want to be seen publicly commenting on the matter. Curefoods, in an emailed reply to The Ken’s questions, said, “This is not true.”
But investors remembered the heights to which Nagori raised the food business. Money flowed in when Nagori began to build Curefoods around the Eat.fit brand, after having exchanged exchanged Entrackr Curefit co-founder Ankit Nagori may exit the company soon Read more his Curefit stake for majority control of Eat.fit.