To a casual observer, the developers’ conference held on 8 October could pass for a reenactment of India’s freedom struggle. “It’s another fight for the freedom of India,” said one attendee, another lamented about “the whole East India Company structure which is trying to oppress us”.

Organised by India’s most valuable startup, Paytm*, the conference was attended by a diverse group of companies. Startups such as healthcare platform GOQii and foodtech company Innerchef, venture capital firm India Quotient, and even matrimony website Bharat Matrimony.

What they all had in common was animosity towards tech giant Google and its move to enforce enforce Google India blog Listening to developer feedback to improve Google Play Read more  its new Play Store billing policy.