Read more stories about Public Companies, Indian Unicorns and Telecom in our narratives. View All Narratives

Too Many Cooks

Bad Apple: Inside the tech giant’s smartphone struggles in India

The world’s most profitable smartphone manufacturer is in crisis in India. A new country head is incoming, but the task ahead of him is massive

03/12/18

Vandana

Apple, once a leader in India’s premium smartphone segment, is in the midst of a slowdown

Chinese and Korean competitors are matching it on specs and design while beating it on price

Despite e-commerce pushing smartphone sales, Apple does not have a dedicated online strategy. It has faltered offline as well

A new country head is on the horizon, but the road ahead is rough and long for the tech giant

The-Ken-Apple-Illustration-1920x1080.jpg

Want to read a free 200 word summary?

Amidst a cluster of stores at Delhi’s popular IT and computer peripherals market in Nehru Place is eWorld, an Apple-authorised reseller. The store is desolate. A resigned silence combines with the white interiors to create an eerie, sterile emptiness. Even as one enters, the staff show no enthusiasm to push products. Their inertia is the…

Read more stories about Big Tech, Smartphones and Apple in our narratives. Or see all narratives

Read the full story. Subscribe now.

Also read our exhaustive coverage about Big Tech, Smartphones and Apple

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Business, /Reportage & /Technology

See all in Reportage & Startups

This story is for subscribers only.
or

Read the full story. Subscribe now.

Also read our exhaustive coverage about Big Tech, Smartphones and Apple

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

200+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.