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Too Many Cooks

Bad Apple: Inside the tech giant’s smartphone struggles in India

The world’s most profitable smartphone manufacturer is in crisis in India. A new country head is incoming, but the task ahead of him is massive

03/12/18

Vandana Vats

Apple, once a leader in India’s premium smartphone segment, is in the midst of a slowdown

Chinese and Korean competitors are matching it on specs and design while beating it on price

Despite e-commerce pushing smartphone sales, Apple does not have a dedicated online strategy. It has faltered offline as well

A new country head is on the horizon, but the road ahead is rough and long for the tech giant

The-Ken-Apple-Illustration-1920x1080.jpg

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Amidst a cluster of stores at Delhi’s popular IT and computer peripherals market in Nehru Place is eWorld, an Apple-authorised reseller. The store is desolate. A resigned silence combines with the white interiors to create an eerie, sterile emptiness. Even as one enters, the staff show no enthusiasm to push products. Their inertia is the…

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