The annals of startup media are largely devoted to covering glorious success stories—sagas of intrepid men and women who braved the odds and won amazing victories to take their companies to unicorn heights. Occasionally, there are stories about mega-failures—riches to rags narratives that are polar opposites of the success stories.

But while such stories dominate the media, in the real world, they are but outliers. The vast majority of startup stories are those of journeyman voyagers—average Joes and Janes plying their trade to earn a livelihood.

Like Ashok Varma.

Varma founded a startup called Report Garden.


Sumanth Raghavendra

Sumanth is a serial entrepreneur with more than eighteen years experience in running startups. He is currently the founder of Deck App Technologies, a Bangalore-based startup attempting to re-imagine productivity software for the Post-PC era. Sumanth’s columns appear regularly in leading publications. He holds MBA degrees from the Indian Institute of Management, Bangalore and Thunderbird, The American Graduate School of International Management, USA.

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