to instantly read 150+ free stories & 250-word summaries of all our stories

e-com v.2

Old: B2C. Gold: B2B

Inventory-led B2C e-commerce is passe. Instead, young, VC-backed B2B startups like Meesho and Udaan are heralding a new dawn in Indian e-commerce

20/12/18

Salman SH

The Amazon-Flipkart war is history, and with it, so is B2C inventory-led e-commerce

B2B is the new black. Startups like Udaan and Meesho have raised millions of dollars from the likes of DST Global and Sequoia

Students, homemakers and working professionals are selling on their platforms, using social media to reach end customers

Do these startups herald a new wave of Indian e-commerce?

 

Webp.net-resizeimage-2-1920x1281.jpg

Want to read a free 200 word summary?

For many years now, the predominant model for e-commerce in India was “inventory-led”— customers order a product which ships instantly from warehouses run by online marketplaces like Flipkart or Amazon. In days gone by, the inventory belonged to Flipkart and Amazon, but later on, after pressure from India’s government, the inventory could belong to any…

To access this post, you must purchase Monthly Recurring, Quarterly or Weekly Product.

Read the full story. Subscribe now.

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Analysis, /Startups & /Technology

See all in Reportage & Technology

This story is for subscribers only.
or

Read the full story. Subscribe now.

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

200+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.