When it comes to lending, Bajaj Finance is one of the biggest players on the non-banking finance company (NBFC) playground. Take zero-interest consumer durable loans, for instance. The company accounts for over one-fifth of the market in India. And even as large swathes of the NBFC space are reeling from the prevailing liquidity crisis post the implosion of Infrastructure Leasing and Financial Services Ltd (IL&FS), Bajaj has set its sights on a new growth driver.
Bajaj is not taking any half-measures either.