Partners Ka Bank. That’s how RBL or Ratnakar Bank Ltd advertised itself on the front page of The Economic Times, last week. It called itself a great bank to partner with while pitching itself to the many fintech founders who seek a banking partner.
A bank advertising to attract startups as partners? Now that’s new.
When one speaks to RBL’s executive director and head of strategy, Rajeev Ahuja, about it, one realises this is all part of a larger plan. One where Ahuja says that RBL wants to be the Amazon Web Services (AWS) of financial services in three years.