Fancy yourself. What would you do with Rs 495 crore ($73.5 million)?
It could get you about 100 Lamborghini Aventadors. It could get you around three Boeing 747s. You could potentially buy almost half a percent in Flipkart, which is valued at over $20 billion. But if you are the Government of India, you’d do none of that. Instead, this was the amount the government was willing to spend on cashbacks for seven months (April 2017 to October 2017) to promote the usage of the Bharat Interface for Money, a payments application known more commonly by its acronym, BHIM.