Poor BigBasket. India’s largest online grocer thought it had conclusively won the country’s bruising “grocery wars”. Out of the dozens of online grocers that popped up between 2013 and 2015, it was one of the handful that survived.
It did this by staying focused and disciplined. By keeping costs low. By delivering groceries 6-12 hours later, often even 24 hours later. By building a wide assortment of SKUs (stock keeping units), the largest in the business. By focusing on large order baskets.
All the things that helped it survive the bloodbath in the space, one that ended with the drying up of capital as investors realised, there were just no easy profits to be made.