When navigating an Indian city street, especially as a pedestrian, there’s a simple order one must follow. Avoid that bus. Then that car. Jump past that auto and the motorbike whizzing past it. You’re almost there. Now, look out for that bicycle!
Bicycles may be seeing a revolution.
Around a dozen bicycle-sharing startups have established themselves across urban India in recent months. Their survival will depend on an ability to navigate issues both hyperlocal and international. They’ll need to convince city governments to improve the sometimes dire condition of roads on which they hope customers will soon ride while holding off billion-dollar Chinese rivals that already know much about the business and see India as another country to dominate.