There’s a complaint that’s common amongst the smartphone and audio wearables sellers that dot the buzzing market bylanes of South Delhi’s Green Park neighbourhood. It’s about the “cheap” prices that consumer electronics brand boAt offers online. One seller adds that the company never reaches out to offline dealers like him. Another complains that they don’t get wholesale prices.
Even salespeople at premium electronic retail chains such as Vijay Sales and Croma seem reluctant to promote products from the five-year-old company. Instead, they point The Ken towards other brands such as JBL or Sony even when asked about boAt.