Aman Gupta thinks he has Gen Z to thank for the success of his electronics accessories company, boAt. “Youngsters these days change earphones every three to six months,” says Gupta animatedly. And it is this sort of hyper-consumerism that has led to boAt being a success in a space with only a handful of other organised players, most of which are established international brands like Sennheiser, JBL and Sony.
It isn’t just Gen Z customers though. If there is one sector that has benefited from the smartphone boom, it is accessories. From earphones and headphones to charging cables, power banks, and the like.