This is a continuation of our piece on Byju’s which appeared last week. If you haven’t read it already, you must.
In the last piece, you understood how Byju’s has been chasing ‘everything exponential’. Both in terms of raising capital and changing almost every year, as to what the company does. A critical shift happened two years ago, in August 2015. Byju’s moved all of its courses, preparatory material for competitive exams, K12 courses like the 11 and 12 grade; everything to the Byju’s Learning App. Everything online. So the content sits on the cloud—a user can purchase the course, watch the videos, learn and score better.