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Education Technology

Byju’s double-edged sword

Using SD cards, Byju's may have cleverly sidestepped current Indian market constraints. But the very same SD cards may weigh it down as India 'leap frogs' to 24x7 broadband

11/04/17

Ashish K. Mishra

SD cards form the bedrock of Byju's premium user base. This card is shipped to every user

Byju's engagement claim of 40 minutes per user, per day is based on SD card usage

Of course, there is no independent way to verify this engagement metric. This data is private and confidential

All of this begs the question, how exactly does learning happen because learning from an SD card is passive and linear

IMG_0462_SD.jpeg

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This is a continuation of our piece on Byju’s which appeared last week. If you haven’t read it already, you must. In the last piece, you understood how Byju’s has been chasing ‘everything exponential’. Both in terms of raising capital and changing almost every year, as to what the company does. A critical shift happened…

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