Byju’s double-edged sword

Using SD cards, Byju's may have cleverly sidestepped current Indian market constraints. But the very same SD cards may weigh it down as India 'leap frogs' to 24x7 broadband

SD cards form the bedrock of Byju's premium user base. This card is shipped to every user

Byju's engagement claim of 40 minutes per user, per day is based on SD card usage

Of course, there is no independent way to verify this engagement metric. This data is private and confidential

All of this begs the question, how exactly does learning happen because learning from an SD card is passive and linear

This is a continuation of our piece on Byju’s which appeared last week. If you haven’t read it already, you must.

In the last piece, you understood how Byju’s has been chasing ‘everything exponential’. Both in terms of raising capital and changing almost every year, as to what the company does. A critical shift happened two years ago, in August 2015. Byju’s moved all of its courses, preparatory material for competitive exams, K12 courses like the 11 and 12 grade; everything to the Byju’s Learning App. Everything online. So the content sits on the cloud—a user can purchase the course, watch the videos, learn and score better.

AUTHOR

Ashish K. Mishra

Ashish edits and writes stories at The Ken. Across subjects. In his last assignment, he was a Deputy Editor at Mint, a financial daily published by HT Media. At the paper, he wrote long, deeply reported feature stories. His earlier assignments: Forbes India magazine and The Economic Times. Born in Kolkata. Studied in New Delhi – B.Com from Shri Ram College of Commerce, Delhi University. Works out of anywhere, where there is a good story to be told.

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