“When you're in a position to have gotten so much, the gift at this point is giving back.”
– Paul Stanley
Long shot
On 17 October, TikTok will officially launch #Edutok—its education channel—as a nationwide campaign
With #Edutok, TikTok kills two birds with one stone—it becomes more palatable to regulators while hitching its wagon to India’s thriving edtech market
Edutok is an early dipstick for TikTok parent Bytedance’s edtech expansion to India. Its actively mentoring edtech content creators to populate TikTok with their videos
In China, Bytedance has already launched or invested in around 10 edtech platforms since March 2018. But how much ground can 15 second videos cover?
Anand Prakash just got off TikTok. His messages sound jubilant.
Prakash, the academic head at live tutoring app Vedantu, just held his first live session on the video-streaming social media platform. “My gut feeling is this could work like live classes on YouTube,” reads his text. Vedantu’s math channel, which features one-minute-long videos on math tips and tricks, has garnered over 500,000 followers, as of October 2019.
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