Anand Prakash just got off TikTok. His messages sound jubilant.
Prakash, the academic head at live tutoring app Vedantu, just held his first live session on the video-streaming social media platform. “My gut feeling is this could work like live classes on YouTube,” reads his text. Vedantu’s math channel, which features one-minute-long videos on math tips and tricks, has garnered over 500,000 followers, as of October 2019.
The third-most downloaded app globally in the first quarter of 2019, China-based TikTok and its 15-second videos have taken India by storm. With over 200 million users in India, it is arguably China’s most popular consumer tech export.