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TikTok tests the waters for Bytedance’s Indian edtech plunge

China’s Bytedance, the most-valued startup globally, is laying the groundwork for an edtech invasion of India. From hosting events to wooing edtech content creators, Bytedance’s emissary TikTok is leaving no stone unturned

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Anand Prakash just got off TikTok. His messages sound jubilant. Prakash, the academic head at live tutoring app Vedantu, just held his first live session on the video-streaming social media platform. “My gut feeling is this could work like live classes on YouTube,” reads his text. Vedantu’s math channel, which features one-minute-long videos on math…

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