Strange brew

At Cafe Coffee Day, a brewing problem

CCD says it wants to open 135 new stores this year. The number is both fuzzy and a stretch. In that context, it is worth looking into the company’s retail practices and the challenge of selling more and more cups of coffee

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On a rainy evening in Bengaluru, ironically at a Costa Coffee, Ravi Krishnan [name changed] sips tea and says that the top management at Cafe Coffee Day (CCD) don’t understand the ground realities of what happens at the cafe level. It is either that or they choose to overlook it. He shares his own grim…

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