Can India produce a Superhuman.com?

India has no dearth of market access, talent, and capital. But Indian startups haven’t emulated the success of Silicon Valley exemplars like Superhuman. What did Superhuman do differently to succeed in the face of grim competition? What can Indian startups learn from this?

Premium email client Superhuman, which charges a steep $30 monthly fee, has raised $51 million in funding and is valued at $260 million

Superhuman bills itself as the “fastest email experience ever made” and offers a gamified inbox experience to users

While there are three billion email users, Superhuman targets the tip of the pyramid—the top 1%

India has produced a similar, cheaper, and arguably better product, but it did not last long

“Can India produce a Google?”

This question inevitably comes up during chats and discussions in the Indian startup ecosystem. There have been heated heated NDTV Why India has failed to create tech giants like Google, Apple, and Facebook Read more debates debates Tech Story When Will India Create Tech Giants Like Google, Apple, Tesla Or Facebook? Read more and and Quora Why is India not able to produce a Google, Apple, or Microsoft?

AUTHOR

Sumanth Raghavendra

Sumanth is a serial entrepreneur with more than eighteen years experience in running startups. He is currently the founder of Deck App Technologies, a Bangalore-based startup attempting to re-imagine productivity software for the Post-PC era. Sumanth’s columns appear regularly in leading publications. He holds MBA degrees from the Indian Institute of Management, Bangalore and Thunderbird, The American Graduate School of International Management, USA.

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