It is a tantalising prospect. Expansion. A prospect known to emerge, ever so faintly, in the fleeting thoughts of anyone who has ever started a business or harboured thoughts of lording over an empire. Kings and Queens have been there. So have trading corporations. And brick and mortar companies, taking their manufactured goods to several parts of the world. But now it is the turn of the internet companies; unicorns who manufacture nothing but sell many things.
Can India’s On Your Own (OYO) crack Southeast Asia?
The Indian hospitality company wants to spend close to $500 million behind its international expansion. It has countries like China and the United States in its sights. But it is closer home, Southeast Asia, which will determine if the company has a business model that can be replicated across countries. This geography will also decide if SoftBank has any real shot at putting together a global budget hotel management company
Oyo says it will spend $200 million in Southeast Asia over the next five years
Back home in India, 'partner' hotel owners are starting to come together saying working with Oyo does not make sense
There's one view that's increasingly getting traction, do independent budget hotels really need managing?
Notwithstanding, Oyo wants to expand to 100 cities in Indonesia by 2019 end, by adding 70 hotels every month