Eight months is not a long time. But in the business of selling food and beverages, it can pretty much determine your fate. Either you are killing it, surviving or it’s time to wind up. One of these outcomes decides your future. For Chai Point, a Bengaluru-based tea cafe chain, the last eight months in Chennai have been crucial. Of course, strange as this may sound, few people know that Chai Point has been in Chennai that long. Fewer still know, what it is doing there.
Founded in 2010, the company came into Chennai purely on the back of its dispenser business.