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Third time’s the charm?

Chaos in Zivame as investors look for the right fit

There have been three changes in management and two pivots in the business model at the lingerie startup over the last eight months

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Earlier this month, a press release hit the inbox of most tech journalists in India. It exuded enthusiasm. One of India’s more popular lingerie brands, Zivame would now have a new CEO. Shaleen Sinha, who earlier was the COO, will head the company. Sumeet Yadav, earlier the CEO of Nando’s India chapter, will take over…

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