On an undisclosed date in 2017, Rajiv Bajaj, the managing director of Bajaj Auto, called a meeting. In attendance was the team responsible for building the new electric scooter, Chetak.
They had an important decision to make.
“By default, we started where everyone else did,” says Bajaj, in an interview with The Ken. “We started with the plastic-y, sharp, Japanese aesthetic. That’s what Tesla did. That’s what Ather chose. We chose to go down the classic route.”
The meeting was a turning point.