The United States and China are usually the two countries India’s e-commerce and technology sectors look to for ideas on what comes next. Should they also be looking at South-Korea, Japan, Norway and Philippines?
Each of those countries has suffered massive economic costs due to Chinese boycotts of their products.
After South-Korea deployed the US-developed THAAD anti-missile system in July 2016 to protect itself against possible North Korean nuclear attacks, China’s government and citizens started boycotting its brands. In just over a year, the sales of South-Korean car brands in China had halved; tourist inflows into China fell by 70%, and 80% of South-Korean Lotte’s supermarkets shut down.