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Ni Hao, India!

The Chinese stratagems

Google and Facebook may have gotten the lion’s share of India’s first 300 million Internet users. But the Chinese are laying serious groundwork to gain market share.

20/12/16

Venkat Ananth

Chinese mobile internet companies – both startups and tech giants – have already been making aggressive inroads into India

Through utility apps, these companies mine data which they later use to target and sell ads

In China, mobile internet companies realised rather early that content is what gets people hooked on mobile. And that is the pill they sold in India too

The Chinese companies are readying themselves for a time when content will be bigger than what it is now

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The last weekend of September saw Bangalore’s Shangri-La hotel swarming with Chinese investors, entrepreneurs and translators. Over a two-day event, the visitors absorbed talks on India’s macroeconomics, financial regulations, savings and lending markets and dozens of demos by eager fintech startups looking to land some investors.

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