to instantly read 150+ free stories & 250-word summaries of all our stories

Ni Hao, India!

The Chinese stratagems

Google and Facebook may have gotten the lion’s share of India’s first 300 million Internet users. But the Chinese are laying serious groundwork to gain market share.

20/12/16

Venkat Ananth

Chinese mobile internet companies – both startups and tech giants – have already been making aggressive inroads into India

Through utility apps, these companies mine data which they later use to target and sell ads

In China, mobile internet companies realised rather early that content is what gets people hooked on mobile. And that is the pill they sold in India too

The Chinese companies are readying themselves for a time when content will be bigger than what it is now

Jiajing_Emperor_on_his_state_barge.jpeg

Want to read a free 200 word summary?

The last weekend of September saw Bangalore’s Shangri-La hotel swarming with Chinese investors, entrepreneurs and translators. Over a two-day event, the visitors absorbed talks on India’s macroeconomics, financial regulations, savings and lending markets and dozens of demos by eager fintech startups looking to land some investors. The Chinese investors – about 18 of who had…

To access this post, you must purchase Monthly Recurring, Quarterly or Weekly Product.

Read the full story. Subscribe now.

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Reportage & /Startups

See all in Analysis, Reportage, Startups & Technology

This story is for subscribers only.
or

Read the full story. Subscribe now.

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

200+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected]com.

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.