Amazon, Alibaba and Google - Clash of the conglomerates

Alibaba and Amazon have invested in many startups in India to help build their Indian business, but Google has only made financial investments in startups until very recently. All three want one thing—to conquer India's e-commerce market

Three internet giants are duking it out for control of the Indian e-commerce space

The contenders are US-based Amazon and Google, and China's Alibaba

Each has a unique strategy that it thinks will lead to dominance. To execute these plans, they have invested in a host of Indian companies

The fight for e-commerce supremacy in India, the last large growing market, has just begun

In 1961, at the height of the Cold War, India and Yugoslavia worked to create the Non-Aligned Movement, or NAM. It would comprise all the countries that didn’t identify with either of the two power blocs led by the only two superpowers, the US and Russia (then the USSR).

The Cold War is over. Russia is no longer a superpower. But the US still has a rival superpower, China.

The new Cold War is subtler because it is largely economic.

India, meanwhile, is still nominally “non-aligned”. But unlike the old Cold War which did not touch her shores, this time she’s the battleground for American and Chinese internet behemoths.

AUTHOR

Vivek Ananth

After dabbling with an auditing job and then at a software product company, Vivek Ananth has decided to take the plunge into journalism. In his last assignment, Vivek was at Cogencis, a financial newswire. A Chartered Accountant, Vivek completed his post-graduate diploma in journalism from IIJNM Bengaluru in 2016. At The Ken, Vivek will write on the intersection of technology and business.

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