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Cold War

Clash of the conglomerates

Alibaba and Amazon have invested in many startups in India to help build their Indian business, but Google has only made financial investments in startups until very recently. All three want one thing—to conquer India's e-commerce market

30/08/18

Vivek Ananth

Three internet giants are duking it out for control of the Indian e-commerce space

The contenders are US-based Amazon and Google, and China's Alibaba

Each has a unique strategy that it thinks will lead to dominance. To execute these plans, they have invested in a host of Indian companies

The fight for e-commerce supremacy in India, the last large growing market, has just begun

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In 1961, at the height of the Cold War, India and Yugoslavia worked to create the Non-Aligned Movement, or NAM. It would comprise all the countries that didn’t identify with either of the two power blocs led by the only two superpowers, the US and Russia (then the USSR).

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