Ahead in the clouds, AWS tries to change engines mid-flight to enterprise

In 2018, less than 3% of AWS’ $580 million revenue came from new clients. AWS must now square off with IBM, Google, and Microsoft for enterprise clients to sustain its growth and market dominance

AWS is the runaway leader in India’s cloud services space. Most Indian unicorns, from OYO to Swiggy, rely on it

While its revenue for 2019 was around $700-800 million—growing 30-50% year-on-year—its new revenue is slowing

It’s now doubling down on capturing enterprise clients as it looks to maintain its lead over IBM, Microsoft, and Google

Enterprises, though, are a different animal. While AWS is trying to adapt to enterprises, IBM and Microsoft are tailor-made for them

In the wake of the Covid-19 pandemic, as companies scrambled to enable work from home arrangements, software giant Microsoft made a play to shore up its cloud business in India. It reached out to audit firms KPMG, Deloitte, PricewaterhouseCoopers, and Ernst & Young, otherwise known as the Big Four. Microsoft’s offer was simple—they could offer Teams, its collaboration and productivity tool, to their clients at almost no cost.

“Amazon Web Services (AWS) missed the bus in taking its collaborative tools like Chime to the mass market,” a senior executive who worked with AWS in the past told The Ken.

AUTHOR

Pratap Vikram Singh

Pratap is based out of Delhi and covers policy and myriad intersections with the other sectors, most notably technology. He has worked with Governance Now for seven years, reporting on technology, telecom policy, and the social sector.

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