India has found a new way to get lunch. Order online. It’s easy, quick and cheap. By 2023, business consultancy firm Market Research Future expects Indians to spend roughly $17 billion ordering in. That’s a 16% y-o-y growth from current levels.
Even today, food delivery is the golden goose of the food-tech platform (FTP) industry – the dominant revenue generator. Take Zomato, for instance. While it remained a restaurant discovery platform for most of its early existence, it estimates that almost 75% of its revenue last year came from food delivery.