On 5 August, Hiranandani Group—one of the largest real estate developers in the country—put out a double-sided front-page ad in one of India’s leading business dailies. The spread itself was not unusual for the Group, with big banner advertising par for the course in realty. Its contents, however, absolutely were. The ad announced ‘India’s first data centre park’, being built by the group’s newly-founded technology arm, Yotta Infrastructure—a full-fledged data centre and managed services company.
The ad followed a round of media interviews in the third week of July, where the Group announced plans to invest over $2.1 billion to set up three data centre parks, two in Maharashtra and one in Chennai.