“Sitting in the dentist’s chair, wishing that I wasn’t there.”
Written over a century ago, Robert William’s words in the poem My Dentist are valid. Still. Paying for what is often an invasive, painful procedure doesn’t rank high on the to-do list of most Indians. They’d rather avoid it altogether. A survey done by India’s second largest dental chain, Total Dental Care, showed that Indians, on average, visit a dentist three times. Not a year. Across a lifetime. A majority of them do not floss or brush twice a day.
As such, dentistry has been a hard business to crack in India, even for established names.