First, some data. Indians consume the most amount of video content in all of Asia Pacific—about 12.3 hours a week—as per a recent study by Akamai Technologies. Pair that with the fact that we spend nearly 30% of our time on entertainment, according to a recent Omidyar Network report.
Over the last 12-18 months, thanks to access to cheaper data and penetration of devices, India has become one of the world’s largest data guzzlers. At least according to Reliance Industries Limited chairman Mukesh Ambani.