At the best of times, we turn to e-commerce to shop for everything from electronics to groceries. This year, some 175 million Indians are expected to shop online, a 46% jump from 2018, according to India Brand Equity Foundation. With the entire country locked down at home, trying to curb the spread of a pandemic, that projection could prove low as our reliance on e-commerce firms has grown. In turn, there is no better time for these companies to rope in new customers.
India first observed a self-imposed quarantine on Sunday, 21 March. Then, the central government imposed a nationwide lockdown from 25 March to 15 April, which was subsequently extended to 3 May.