For an outsider, the fashion calendar can be a bit of a head-scratcher. Summer and Spring sales run from January, when most places are at their coldest, to June. Winter and Fall collections take over in July, while most places are still sweltering, and run until December. There’s also the Resort collection, which generally consists of summer wear, but is sold in the winter—for people looking to holiday somewhere a bit more tropical.
If that calendar sounds strange, brace yourself for the concept of fashion week. Held twice a year—once in February and then in September—you’d expect the former to be for Spring/Summer, with the latter for Winter.