A few months ago, Reliance Industries Limited (RIL)—India’s most valued firm—had a big announcement to make. The veil was lifted off RIL chief Mukesh Ambani’s ambitious project—JioFiber broadband.
Announced at RIL’s August 2019 Annual General Meeting, a public showcase for the company, JioFiber came with a never-before 2X growth promise—to add 36 million subscribers when the total number of wired broadband subscribers in India was 18 million. (We wrote about JioFiber when it was rolled out.)
With 15 million registrations even before it unveiled tariffs in August, Jio sold this dream the way it knows best.