It would be easy to miss the Cult.fit gym in Delhi’s Lajpat Nagar if one wasn’t explicitly looking for it, situated as it is on the second floor of a largely unoccupied building just off a busy main road. Inside, a large open area plays host to group workout sessions, with kettlebells and other weights stacked neatly on shelves. At the far end, gym-goers are working up a sweat, hammering away at a row of punching bags.
The object of our attention today, however, is a small kiosk just by the entrance. Its glass counters contain a range of healthy drinks and energy bars.