It would be easy to miss the Cult.fit gym in Delhi’s Lajpat Nagar if one wasn’t explicitly looking for it, situated as it is on the second floor of a largely unoccupied building just off a busy main road. Inside, a large open area plays host to group workout sessions, with kettlebells and other weights stacked neatly on shelves. At the far end, gym-goers are working up a sweat, hammering away at a row of punching bags.
Curefit’s health food cravings
Curefit wanted to become a one-stop-shop for holistic wellness. Increasingly, however, Curefit’s finding that the way to its customers’ hearts (and wallets) is through their stomachs
After years of being known for its gym chain, Curefit is expecting food to become it most lucrative vertical
While 90% of its app users come for its gym offerings, about half end up ordering food via the app
Currently, 60% of Curefit’s revenue comes from gyms, 30% from food. Curefit expects these to swap in the coming years
Apart from growing its cloud kitchen operations, Curefit also wants to push its private label packaged food brands