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Death’s door to doorstep delivery, e-pharmacies are here to stay

After years of battling state regulators, proposed new legislation has ensured that e-pharmacies can look forward rather than over their shoulders

28/05/18

Ruhi Kandhari

While 1mg grew unhindered in Gurugram, its competitors in other states were fighting against state regulators and offline pharmacies

Now, the health ministry has suggested new regulations that will make things easier for e-pharmacies across India

Effectively legitimised, online pharmacies can now focus on strategies to corner the market

However, huge discounts and mass advertising are only pushing e-pharmacies further away from becoming profitable

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In 2012, Prashant Tandon set up his e-pharmacy 1mg in Gurugram. It was a maverick move at a time when most valuable new companies in India were being set up in the startup hub of Bangalore.

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