In 2012, Prashant Tandon set up his e-pharmacy 1mg in Gurugram. It was a maverick move at a time when most valuable new companies in India were being set up in the startup hub of Bangalore. Fast forward just over half a decade and Tandon stands vindicated. Now, one of India’s largest e-pharmacies, 1mg had over 2.4 million active users last month, four times the number of users its closest competitor Practo had, according to App Annie. It has built this popularity on the back of its digital content—creating a database of which brands sell which drugs and at what price. 


Ruhi Kandhari

Ruhi writes on the impact of healthcare policies, trends in the healthcare sector and developments on the implementation of Electronic Health Records in India. She has an M. Sc. in Development Studies from the London School of Economics.

View Full Profile

Sign up to our India edition to read this story instantly

To sign up, you’ll create an account that will give you access to a new free story published once a week and archive of 214+ previously published free stories from our India edition. You’ll also receive one email every morning from us introducing the day’s story.

If you’ve already signed up, just enter your email below or login using Facebook or Google.