Ashish Mehta remembers the night of 25 July. Like it was yesterday. He returned home at around 8 pm to Pune after a busy, eventful day in Mumbai. Early in the evening, he learnt that a leading business newspaper was about to break a story about his company. So, after dinner, he sat down to write a long email to his employees confirming the news story and more, wanting them to “hear from me”, rather than “wake up to it.”

The email traced Sokrati’s humble beginnings as a digital marketing startup, and its eight-year journey to where it was that day.