“There's no greater gift than thinking that you had some impact on the world, for the better.”
– Gloria Steinem
Tricks of the trade
Zoomcar single-handedly created the self-drive rental car market in India. It aimed to be India’s Zipcar
But regulatory fuzziness and an asset-heavy operational model eclipsed Zoomcar’s desire to scale quickly
It triggered a series of pivots. Zoomcar’s core product changed several times, but couldn’t strike a chord with the Indian consumer
Zoomcar’s hopes are riding on ZAP, its subscription platform, to generate demand for its brand of ownership. But they’re not alone
It’s 8.45 PM. The phone connection is patchy. Zoomcar CEO Greg Moran’s voice crackles irritably through the static. But despite the disturbance, his assertion is crystal clear.
“Ownership is a dead model in India. All the metrics point to the fact,” he states.
It isn’t just cars, adds Moran. “It’s two-wheelers and bicycles, too. Modern mobility is about access, and affordability is the gold mine,” he says.
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