“The greatest gift is a portion of thyself.”
– Ralph Waldo Emerson
Digital Healing
Indian Pharma major Cipla made its first investment in a digital therapeutics—a startup called Wellthy—last month
Wellthy is already working with Roche Diagnostics, Workhardt Hospitals and health insurers to manage chronic diseases digitally in India
Other pharma companies like Biocon are also planning to launch their own digital therapies with partners
The trend to connect directly with the patient by adding a layer of digital therapy to drug therapy is starting in India
It’s now or never.
Indian pharma has watched from the sidelines as e-pharmacies like 1mg and Medlife have swooped in, tossed distribution channels out, and increasingly become the direct link between pharma companies and patients. They hold patient data and monetise for behaviour; which, in pharma terms, is a bit of a superpower.
It’s now or never because if Indian pharma can’t fix this, it loses its connection with the one thing that matters—the patient.
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