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Digital Healing

Healthy, Wellthy & Cipla: a digital therapy reminder for Indian pharma

Indian pharma is waking up to using digital therapy to help patients with chronic diseases live a healthier life. Besides, it’s as good a time as any to get back in touch with patient data and monetise for behaviour

02/04/19

Ruhi Kandhari

Indian Pharma major Cipla made its first investment in a digital therapeutics—a startup called Wellthy—last month

Wellthy is already working with Roche Diagnostics, Workhardt Hospitals and health insurers to manage chronic diseases digitally in India

Other pharma companies like Biocon are also planning to launch their own digital therapies with partners

The trend to connect directly with the patient by adding a layer of digital therapy to drug therapy is starting in India

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It’s now or never. Indian pharma has watched from the sidelines as e-pharmacies like 1mg and Medlife have swooped in, tossed distribution channels out, and increasingly become the direct link between pharma companies and patients. They hold patient data and monetise for behaviour; which, in pharma terms, is a bit of a superpower. It’s now…

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