Ever heard of Dixon Technologies (India) Ltd.? No? Let’s try again.
Have you encountered—if not owned—Samsung, Philips, Godrej, and Havells products? That’s right. 27-year-old Dixon, India’s largest electronics contract manufacturer, makes products for all these popular household brands.
While Dixon clearly never bothered with building its own brand, perhaps you remember the once-popular TV brand owned by its promoters—Weston. One of India’s first colour TVs in the 1980s—launched by Dixon’s founder and executive chairman Sunil Vachani’s father—Weston paved the way for Dixon’s entry in electronics.
But Dixon is now up for a new challenge, one fitting for the 2020s—storming the smartphone market.