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Virtue games

Down the rabbit hole of donation shaming

Donations are a tricky subject, especially in the social media age—as the debate around the Kerala floods has shown. It's always good to give, but how much? Do you talk about it? What if you're doing it to make yourself look good? Really, is there a right way to donate?

09/09/18

Roshni Nair

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If social media is an experiment, we are all Pavlov’s dogs. Twitter, a laboratory in this spectacle of operant conditioning, has 335 million subjects. We start by craving instantaneous information and exchange. Time, however, conditions us to salivate at stimuli that either reward or punish us. If you’re one of the millions of Indians on…

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