If social media is an experiment, we are all Pavlov’s dogs. Twitter, a laboratory in this spectacle of operant conditioning, has 335 million subjects. We start by craving instantaneous information and exchange. Time, however, conditions us to salivate at stimuli that either reward or punish us.
If you’re one of the millions of Indians on the microblogging site (which accounts for about 18% of social media users in the country), chances are you saw the flurry of calls to help people reeling under Kerala’s worst floods in a century.
