Here is something to think about. We all know that video streaming platforms like Netflix, Amazon Prime and Hotstar analyse what we watch, and accordingly, fine-tune their recommended watchlists. What we perhaps don’t know is that our direct-to-home (DTH) and cable operators are well-equipped to do the same. The set-top boxes installed in our houses are privy to all subscriber data—what we watch, when we watch it, and for how long we watch it.
Sherlock in your homes: Your DTH will soon spy on you, and that’s just the start
From the government to direct-to-home and cable companies, everyone wants to know what you watch on TV, and when you watch it. Surveillance state, here we come
DTH and cable companies in India are increasingly adopting return path data technology which can send real-time viewership data back to them
The set-top boxes are privy to all subscriber data—what we watch, when we watch it, and for how long we watch it.
RPD technology can be a game changer for the advertising industry as long as it is used on a sample basis, with consumer consent.
In all this, the government also has a plan which can open a new and dangerous can of worms