Kabeer Biswas, the founder and CEO of Dunzo, personifies his startup’s brand—honest, straight-talking and always online. Unlike most startup founders, he doesn’t shy away from revealing critical numbers about his operations. He names competitors. He reveals strategic elements of his thinking and plans.
He’s also joined at the hip with his iPhone and WhatsApp. On WhatsApp, he’s part of dozens of group conversations and hundreds of individual ones, and yet his average response time when you ping him is usually a minute or two.
But Biswas has also managed to grow Dunzo from a “cute” app for Bengaluru hipsters to a guerilla challenger to the logistics ambitions of much, much larger competitors like Swiggy and Zomato.