Dunzo wants to take the fight to Amazon

But not by competing with it, instead, by allowing local retailers to

Dunzo believes the predominant e-commerce fulfilment model is dated and broken

95% of commerce isn’t going to roll over and play dead to the 5%, yet

Its ambition is to be an invisible logistics layer over cities, making each point in it “transactable”

Even with 1 million monthly transactions, it’s still a minnow

Kabeer Biswas, the founder and CEO of Dunzo, personifies his startup’s brand—honest, straight-talking and always online. Unlike most startup founders, he doesn’t shy away from revealing critical numbers about his operations. He names competitors. He reveals strategic elements of his thinking and plans.

He’s also joined at the hip with his iPhone and WhatsApp. On WhatsApp, he’s part of dozens of group conversations and hundreds of individual ones, and yet his average response time when you ping him is usually a minute or two.

But Biswas has also managed to grow Dunzo from a “cute” app for Bengaluru hipsters to a guerilla challenger to the logistics ambitions of much, much larger competitors like Swiggy and Zomato.

AUTHOR

Rohin Dharmakumar

Rohin is co-founder and CEO at The Ken. He holds an MBA from the Indian Institute of Management, Calcutta and an engineering degree in Computer Sciences from the R.V.C.E., Bangalore.

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